UP Braj Teerth Vikas Parishad has been constituted under the Uttar Pradesh Braj Niyojan Aur Vikas Board (sanshodhan) Adhiniyam 2017 (U.P. Act No. 3 of 2017) for the preparation of a plan for preserving, developing and maintaining the aesthetic quality of Braj heritage in all hues - cultural, ecological and architectural, co-coordinating and monitoring the implementation of such plan and for evolving harmonized policies for integrated tourism development and Heritage conservation and management in the region, giving advice and guidance to any department/local body/authority in the district of Mathura in respect of any plan, project or development proposals which affects or is likely to affect the heritage resource of the Braj Region and for matters connected here with or incidental there to.